C3B’s Silver Joe’s Coffee Can has been included in “Box Bottle Bag: The World’s Best Package Designs” (from the Editors of TheDieline.com) Can be ordered from Amazon.com
Mastering Design
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Celebrate good times!
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C3 Brandworks Celebrates its Anniversary – July 13 with Constituo Velum Ortus Libertas!
What does that mean exactly? Well, lets just say its Latin for how we look at the birthday of our opportunity for independence.
It is amazing how fast a year can go. Especially when you are sailing on the seas of freedom – bound by only your taste for adventure and the compass bearings that lead you on toward your destination. Since we’ve set sail, it has become clear to us that we’ve got a cargo hold of real treasure – that of true friends and keepers of the code. We are grateful to God for these and our many blessings. We’ve enjoyed watching our clients grow with success and we’ve enjoyed helping the start-ups getting on their feet and into their boots.
We wish to thank all of those who have supported C3 Brandworks in the last year, and hope that you have many blessings in return. We are grateful for you and feel extremely blessed to have you as our friends!
It would be silly not to think you wouldn’t face adversity from time to time, and of course we, as well as all those who enjoy the Pirates life, sometimes do. But it is how you fair in these winds and to what loyalty you give your flag that determine the final outcome.
So Join us in celebrating being on the deck of true freedom while we raise our brand flag and let the winds fill the sails. Let’s set our course for great discovery and success! Aaargh!
~ Cameron & Jennifer
Riding with the Brand
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June 30, 2008
Riding with the Brand
“Lately is occurs to me what a long strange trip it’s been” the Grateful Dead once wrote. And when it comes to rocking with Harley Davidson’s Owners Group of Arkansas – it was indeed quite a flashback….
It all started with a phone call last year, announcing that the 2008 H.O.G. Rally would be held in our home town. For C3 Brandworks this is a pretty cool deal, because we dig bikes! We said, “Heck, yeah we’ll do it!” and immediately started working on concepts for the rally.
We wanted to create something that represented the history of Harley and galvanize the timelessness of riding with the brand. We selected a 1937 Harley Davidson as the bike for the classic representation. (Even the bike render had to be reviewed and approved by the Harley Davidson staff.) All told, about 15 brandmarks were created and sent out for feedback.
First round of art has to go through the convention of the Rally Congressional Committee. Second round goes straight to Harley Davidson corporate for approval. So we sent them out…and then we waited. After the call finally came, tweaks were made, and a brandmark selected, we began working up the apparel and merchandise. It was a journey that took us about eight months from start to finish.
The end of the trail for us was at the rally (we had a blast at the Jo Dee Messina concert, btw!), and the best affirmation was that the very first biker we saw and spoke with (pictured below) just happened to be riding a 1937 Knucklehead motor strapped up into a more contemporary frame. What a sweet ride and great memory that made!
Thanks to all in the Harley Davidson Owners Group of Arkansas…hope to see you again next year.
Shopper Marketing Brand Worlds: This ain’t your mama’s store!
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Shopping isn’t what it used to be. New environmental branding trends are taking shopping out of the box and creating rich organic shopping worlds. Many recent upscale retail stores’ designs come closer to a café/salon experience — providing exciting branded environments served with heavy ergonomics and style.
It seems many uber brands are starting to heed what great architects have known since the beginning — individual perception and behavior can be heavily influenced by immediate surroundings.
Stores that are brand-centric have made major headway in establishing their brands through these specialized shopping experiences. Whether you prefer a Von Dutch Apparel Garage in L.A. or the vacuum cube Apple Store in NYC, it is clear that the brands create their own worlds and provide a positive influence that builds on the expectation economy.
At C3B we study and understand the effects of these influences and apply them to our shopping designs. Whether for product packaging or complete retail or corporate departments, we work to create complete branded experiences to meet the client’s/customer’s needs and add that element of “ah-ha!”
Enjoy the images below that depict some of the newest cutting edge international retail store designs.
Longchamp, London, UK
Blue Frog Lounge/Boutique, Mumbai, India
Bathing Ape, Tokyo, Japan
Bathing Ape, Tokyo, Japan
Puma, UK
Puma, UK
Puma, UK
FILA, NYC, USA
Fiat Flagship Store, London, UK
Trashing Computers Does Not Compute.
In our ever increasing electronic society, eWaste is a green issue requiring a perception change. eWaste is currently flying under the radar as the media focuses on the use of CFLs, hybrid cars and carbon footprints. All of these are important and good but we’d like to shift the focus for a minute to the millions of cell phones, PDAs, and computers that end up dumped (toxically) in our landfills every day.
Working without paper and communicating electronically does help our environment, but what do you do when your computers, PDAs and cell phones are at their end of life? (And haven’t we all seen our fair share of timely, and untimely, death with our personal electronics?) Have you always done the right thing and given those components a proper send off?
As it turns out, electronics do have an eco-useful and important afterlife. Rich in many minerals, such as gold, copper, aluminum, and palladium, “eMining” electronic waste reduces the need to gouge the planet. It is eco-friendly mining in the best sense. There are also several hazardous materials in our departed units that need proper neutralization. Rather than being illegally dumped and sent back into the ecosystem as toxic ghosts, these units should be turned in to a legitimate eWaste recycler for proper disposal.
At C3B we are very pleased to be leading this communication initiative in our region through our partner, ECCOpartners.org. As legitimate, government sanctioned eWaste recylers, they can safely and securely dispose of eWaste without the worry of identity theft or illegal shipping of components to third world counties to pollute the fragile environments there.
Do the right thing and give your electronics a proper end-of-life disposal. Most big box office supply stores, like Staples and Office Depot offer electronics recycling services. You may also check with your local/regional Solid Waste Management District to find a computer recycler in your area.
C3Blog - The Culture of Brand 
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